Thursday, January 21, 2010

Australia's bid not competitive

Doing the rounds in the various sporting forums, one notes a hint of pessimism creeping into the thought patterns of otherwise eager football fans in relation to Australia's bid to host the World Cup in either 2018 or 2022.

There are good reasons for this pessimism. Assuming that our very best chance is 2022, I would summarise the reasons as follows:

1. Host Cities

Australia's eight largest cities include the five mainland capitals plus Gold Coast, Newcastle and Canberra, and these would be your starting position if you were to put forward a list of suggestions.

The ACT Government has already publicly distanced itself from the possibility of fronting up the $200 million price tag (plus other costs and indemnities), and the two cities with the least need for large rectangular stadiums, Adelaide and Perth, are also looking iffy.

While both Adelaide and Perth have ovals that need upgrading, and which might be used for a WC bid at a pinch, both have been big on talk of late, but lacking in political will and decisiveness.

Thus doubts remain on three of our eight largest cities.

2. Stadiums

Following on from the last point, if you're lacking in host cities, there's a real good chance you'll be lacking in stadiums. The accepted wisdom is that we have five stadiums that pass muster, but that would still need money spent on them, and that seven stadiums would virtually need to be built from scratch or at a minimum would require large scale and expensive upgrades.

The Australian Financial Review quoted one state government insider on 9 November 2009: "Australia's chance of actually making a serious bid is somewhere between zip and zero because they want us to spend billions of dollars on stadiums and there just isn't a market for it".

Only today I have discovered that The Asian Football Confederation has extended the deadline for Australia to submit its bid to host the 2015 Asian Cup by four months.

This is so the FFA can "continue discussions with various levels of Australian government and other stakeholders to formalize the relevant guarantees and facility agreements, which are part of the bid submission.
See USA Today article.

3. Finances

I was listening to the Prime Minister only this morning talking about the need to tighten our belts fiscally because the Commonwealth's budget deficit is already in the tens of billions of dollars, and most of the states are no better off (relatively speaking).

The Australian Financial Review quoted one state government insider on 9 November 2009: "The states are furious about the bidder requirements, they are very very unhappy. We would be hard-pressed to find that money and we have got so much else that we have to spend money on. There are not any promises from the commonwealth that they will shovel any money in to build all these stadiums."

Conclusion

Note that I have not even touched on the issue of the AFL withholding Etihad should it become apparent that the FFA needs it for the bid.

Nor have I touched on the US bid which features 18 potential host cities, and 21 magnificent rectangular stadiums, every one of them above 67,000 in capacity.

All in all, it's very difficult to see us putting up a competitive bid.

12 comments:

  1. Despite the $millions already wasted or committed, Amen!

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  2. Yes - and really, that initial $100 million (and rising), will end up looking like petty cash compared to the billions of billions this will ultimately cost us (if we get it).

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  3. As a football fan, I'd agree with your sentiments - we'll be up against it. I mean ideally you need 10+ stadiums. We don't even have 10+ cities. Of course I'd love it if we got the cup because I think we could rise to the occasion. But at the moment it looks like we aren't good enough to host it. Very few countries are.

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  4. Recent revelations that FIFA is essentially quarantining the 2018 World Cup for European bids adds to the feeling that FFA's bid is fanciful at best, however it's money that will be the deciding factor and the biggest source of that commodity is media (television and online).

    Looking at the upcoming South Africa-based tournament, it's worth taking note of the timezones. They're not unfriendly to European primetime television schedules and this means money to FIFA.

    It's also worth noting that South Africa is probably the only African nation with the genuine capabitlity to successfully host the tournament. In a football-mad continent, the upcoming tournament is a sop to African football — and that's a reasonable political course in the circumstances.

    Unfortunately for FFA, Australia isn't a hotbed of international football with Aussie Rules and the two rugby codes clearly dominant domestically. Even more unfortnate is our remoteness from primetime European television schedules. And that's not to mention the geographic considerations in getting the keener fans to the tournament.

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  5. Interestingly, on another forum when I referred to the slow ticket sales, someone mentioned that it didn't really matter to FIFA money wise because they've managed to secure the biggest TV rights deal ever - and no doubt that is due to the European friendly time zone.

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  6. http://www.smh.com.au/sport/football/its-australia-v-england-for-world-cup-20100204-ng9b.html

    Good news for lovers of football!

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  7. Australia is running second to England according to the bookies.

    Surprisingly, Qatar is running a close 3rd!!

    This is the most important quote of the article:

    "However, Australia could strike problems in its running costs, venue plans/availability and, worryingly, relations with FIFA executives (all 5/10). "

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  8. What is your basis for considering that the most important quote?

    I personally think this is the most important quote:

    "England takes the early lead in the first edition of the WFI Bid Power Index. Russia is the nearest European challenger, but Australia is closer still and is the country to watch in the coming months as the race heads to a finish in December."

    The WFI Bid Power Index is the only regularly published review of World Cup bids that is based on expert analysis and first-hand contact with the bid nations, including interviews with bid leaders and information and figures from each of the bid launches.

    http://www.worldfootballinsider.com/Story.aspx?id=32968

    Only 2 points between us and the top contender for either world cup? Great times for Australian lovers of football.

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  9. Two reasons why I made that comment:

    1. The fact that Qatar are a close 3rd goes to the very credibility of these rankings; and

    2. it's the FIFA executives that matter the most, or more importantly, convincing 13 of 24 that we should have it. Struggling with stadiums is one thing (and we are definitely struggling on that element), but failing to hoodwink 13 exectutives would be an even greater sin.

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  10. I totally agree with your point that it is the FIFA executives that matter most, as they are the ones that vote in the selection process. However, make no mistake: their vote will be based on the other key factors listed in the Bid Power Index.

    In regards to your comment about Qatar, that is your opinion and yours only - I am well aware of your opinion of the Qataris, and it is irrelevant, especially considering tiny countries like Morocco have both hosted and been runners up for hosting the world cup on several occasiions.

    The Bid Power Index has abundant specific information detailing why Qatar is third.

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  11. "...especially considering tiny countries like Morocco have both hosted and been runners up for hosting the world cup on several occasiions. "

    Did you make an error there in relation to Morocco hosting the world cup?

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